Related Papers
Dr. D. Y. Patil B - School
DO BUZZ MARKETING STIMULATE COMPULSIVE SHOPPING ONLINE?
2021 •
Manimegalai Durairaj
Buzz marketing is a viral method used to maximize the word-of-mouth of a product. These discussions can occur online or offline. When done precisely, they can vastly increase social following, online traffic, and of course, sales and leads. This descriptive research examines whether buzz marketing influences compulsive online shopping— a survey of two hundred and five responses were collected by a convenience sampling technique using a previously established scale—model fitness analyses were performed using SEM. The result confirmed that advertisem*nt buzz, positive word of mouth, and digital buzz are not influencing compulsive online shopping. Positive word of mouth and the digital buzz had a moderation and mediation effect on compulsive online shopping. Finally, it concluded that buzz marketing triggers normal buying behavior, not stimulating abnormal or deviant acquisition behavior. The marketer can adopt new marketing strategies to capture the customer's and other influencers' attention to increase the marketing communication to an extent where talking about the product, brand, or service becomes pleasurable, attractive, and newsworthy.
GREEN INNOVATION BUSINESS (GIB) AS A COMPREHENSIVE ENTREPRENEURSHIP MODEL FOR THE INTERNATIONALIZATION. THE CASE OF BIO-FOM IN THE URBAN AREA OF GUADALAJARA
GREEN INNOVATION BUSINESS (GIB) AS A COMPREHENSIVE ENTREPRENEURSHIP MODEL FOR THE INTERNATIONALIZATION. THE CASE OF BIO-FOM IN THE URBAN AREA OF GUADALAJARA
2021 •
José G. Vargas-hernandez
The objective of this paper is to analyze the functioning of an integral model of entrepreneurship in green innovation business (GIB) that are currently emerging and in the process of internationalization. Therefore, this work aims to study the central perspectives of technology that are based on the phenomenon of entrepreneurship and thus develop a strategy that adapts to companies with an ecological basis to achieve internationalization. This article analyzes a particular company, which specializes in the area of ecological bio mineral organic fertilizer, where no chemical product is used to produce the composition, everything that is marketed is made up of a base of organic minerals and other organic compounds.
Zenodo (CERN European Organization for Nuclear Research)
Does Emotional Intelligence Affect Employee Effectiveness -A Case FROM it Companies in India
2022 •
Aditi Aljapurkar
Sustainable Development and the Digital Economy: Human-centricity, Sustainability and Resilience in Asia
How (Islamic) Smart Cities 2.0 are Driving Inclusive Growth Opportunities and Fighting Climate Change? Evidence from Asia-9
2023 •
Khairunnisa Musari, sheeba sana
We try to raise the 9 smart cities in Asia. If at this time we have started to move towards the Industrial Revolution (IR) 5.0 and Society 5.0, then the Smart City concept has also developed and is now focused on human development and accommodating the values of the local community. So, it is understandable if there are cities that then build an image as "Islamic Smart City", "Buddhist Smart City", "Hindu Smart City" or others. Even though they may not label themselves with their beliefs, but values of the majority of their beliefs will color Smart City dominantly. When it comes to unlocking opportunities for inclusive growth and tackling climate change, the study finds that smart cities labeled with or without religious beliefs are equally concerned.
Zenodo (CERN European Organization for Nuclear Research)
Tribal Identity, Justice, and Inclusive Growth in India
2023 •
Dr rajesh Bhoite
AICTE Sponsored International Conference on Emerging Technologies And Circular Economy (ICETCE
Narayan Baser, Dr Devanjali S . Dutta
Euromed2022 book of proceedings
Iacopo Cavallini
13th Annual Conference of the EuroMed Academy of Business
INTERNATIONALIZATION PATTERNS OF GERMAN START-UP FIRMS FROM THE CLEANTECH INDUSTRY
2020 •
Michael Neubert
The purpose of this multiple-case study is to explore the perceptions of the founders of CleanTech firms about the internationalization behavior of these firms using the establishment chains of the Uppsala model (UIPM) as conceptual framework. The research design is based on the purpose of this study. This study uses a multiple-case study research design to get a better understanding about the internationalization behavior of CleanTech firms. Data was collected through six interviews of subject-matter experts and corporate documents to allow for triangulation. Data analysis revealed four themes to answer the research question. The findings suggest that CleanTech firms seem to prefer an incremental internationalization process and show a prudent internationalization behavior: (1) German CleanTech firms prefer to penetrate their home market first before considering internationalization. (2) The CleanTech firms use export market entry forms to enter neighboring markets. (3) The management teams seem to have little experience and expertise in the development and execution of international strategies. The two limitations sample size and methodology limit the generalizability of the results. The results of this multiple-case study bestow major significance toward practice. Investors like government funds or business angels, need to understand when a CleanTech firm has the potential for internationalization. Founders need the respective knowledge, experience, and resources, as do coaches working at accelerators and incubators to support these CleanTech firms in the design and the execution of their international strategies. This study contributes to the international entrepreneurship literature by illustrating the internationalization behavior of German CleanTech firms.
15th Annual Conference of the EuroMed Academy of Business
ARTIFICIALLY INTELLIGENT INVESTORS
2022 •
Michael Neubert
The purpose of this study is to explore the perceptions of subject matter experts (SME) about the use of artificial intelligence for stock trading. AI is already used to analyze large and various amounts of data to support decision-making of future predictions for many organizations today. Looking ahead, AI has the potential to disrupt and be a game changer for the stock trading market. The theoretical foundation used will be the Efficient Market Hypothesis. This theory helps us conceptualize the market that AI is developed to predict. The research design was a multiple case study where we identify themes from the data collected from interviews of SME and case studies to gather a better understanding of this phenomena. The findings of this study revealed the following themes about the use of AI for stock trading 1) Efficiency, 2) Data processes, 3) Trust, 4) Other Limitations, and 5) Human Supportive. This concluded that AI is efficient and used as a supportive tool for stock trading. A limitation to this study lies in the sampling methodology. These results may be helpful to scholars by providing more insightful information regarding AI in stock trading and to practitioners by bridging the gap between theory and real-market applications.
Sustainability of Small Enterprises in the Post Covid Period
Sustainability of Small Enterprises in the Post Covid Period
2023 •
Dr. Abraham Varughese
This book is on sustainability of small enterprises of India in the Post Covid period- A review is a compilation of research papers on sustainability of small enterprises
